In the title story, we meet the lavishly moustached 7th Viscount of Perrimead-on-the-Wold, aka Lord Clanville-Smythe. He’s a snorer, a cat lover and a man wedded to his facial hair, to the detriment of his marriage. The action begins when he discovers that the inaugural National Moustache Competition is taking place at the annual fete. The Viscount is a man on a mission, to the exclusion of all else.